Content Strategy for the Web by Kristina Halvorson, Melissa Rach

English free ebooks download Content Strategy for the Web (English literature) PDF RTF CHM 9780321808301 by Kristina Halvorson, Melissa Rach


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  • Content Strategy for the Web
  • Kristina Halvorson, Melissa Rach
  • Page: 240
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780321808301
  • Publisher: New Riders

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English free ebooks download Content Strategy for the Web (English literature) PDF RTF CHM 9780321808301 by Kristina Halvorson, Melissa Rach

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

10 benefits of having a content strategy for your website
10 Benefits of having a content strategy for your website. Perhaps you have said or thought the following regarding web content: The designer will help me figure   Content Strategy for the Web (Voices That Matter): Amazon.co.uk
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We write a monthly article covering issues such as content strategy, quality writing and editing, usability and accessibility. Content Strategy for the Web By: Kristina Halvorson,Melissa Rach
How can you realize the value of content while planning for its long-term success ? For organizations all over the world, Content Strategy for the Web is the go-to  Content Strategy for the Web, 2nd Edition: Kristina Halvorson
Content Strategy for the Web, 2nd Edition [Kristina Halvorson, Melissa Rach] on Amazon.com. *FREE* super saver shipping on qualifying offers. FROM  Content Strategy for the Web - The Book Depository
A key guide to delivering useful, usable content to online audiences, when and where they need it most, this handbook delivers the knowledge 2013 Content Strategy Conferences - Pybop: Exceptional Web
The biggest reasons I attend content strategy-related conferences are inspiration and perspective. I highly recommend getting to at least one or 



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